On Saturday, May 5, The Greenbrier Concoour d'Elegance will host the Dodge Viper Development Team in the Greenbrier Theater. The Dodge Viper was in production for 25 years and the last Viper rolled off the line in August of 2017. This will be the first time since production ended that that the development team will reveal the secrets and stores about the creation of an an Icon – the Dodge Viper.
Viper Team members will discuss the humor, the sweat, and some tears in a small “skunk works” of Chrysler employees and Suppliers that negotiated 50 million dollars of Lee Iacocca’s “black hole” funds into an American success story!
Occupying a former food market warehouse and a deserted Detroit factory, the small Team benchmarked the sports car world’s best technology and encapsulated it into the fastest 0-100 MPH and back to zero sports car that captured the car enthusiast’s attention.
Utilizing Chrysler retired experts on hemi-engines, race chassis design, and high-performance developments from Chrysler’s racing history, they became Mentors to show the volunteers how to develop race technology.
Father of the Viper, Roy Sjoberg; The Grailkeeper, Herb Helbig; and V-10 Chief Engineer, Richard Winkles will regale the attendees with Viper tales of how a business can develop new products to enter a niche market. They will be available after the seminar for autographing the inaugural Greenbrier/Viper Poster – $40 donations to go to charity.
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