FOR IMMEDIATE RELEASE
WHITE SULPHUR SPRINGS, WV. - The Greenbrier Concours d'Elegance is very pleased to announced that a Dodge Viper Show Class will be on display at the concours in September.
This being the inaugural Concours d'Elegance at The Greenbrier, we thought it rather appropriate that we should feature a display of cars that epitomize the inception of a new idea that was inspired by something historic.
Back in the warm weather months of 1988 Bob Lutz, then an EVP and Board member at Chrysler, was driving in his 1985 Autokraft Mk IV Cobra around Michigan's backroads and pondering about how the original Cobra had become one of the most imitated sports cars.
Then, a flash of inspiration.
At the time, Dodge was about to introduce the new Ram Pickup with a big V-10 engine. According to Lutz, in his book, Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company"
"Why not, I thought, combine a prototype of that new truck powertrain, wrap it in an exciting two-seat body only slightly less voluptuous than Raquel Welch's and display it at auto shows?"
Carroll Shelby and Lee Iacocca, were brought into the picture and so was born the Viper.
If you haven't already guessed, Lutz's story fits snugly into our idea about the Retrograde display area that we are introducing at the 2017 event. Perhaps, The Greenbrier will serve as the inspiration for a new auto concept that we will see 100 years from now!
Director of Communications
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